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When you break down the actual components of Internet marketing, it all comes down to variants of coding a website to meet the requirements of the search engines.
While there are many ways to grow your presence online, one of the truest ways to make sure your efforts will continue to work for you years from now, is to be sure your efforts are properly optimized.
From press releases to blogs to articles to whitepapers, anything that appears online should be optimized, since you never know how someone will first come to learn of your product or service.
Videos uploaded to YouTube or Google video should be optimized. Podcasts can be optimized. Your RSS feed can be optimized.
Getting the point?
Since the engines are always looking for the most relevant content, if your content is properly optimized, it has a better chance of staying ranked for long periods of time.
Anything that appears online or exists in digital format on the web can be optimized. It only takes a little bit of extra effort, but the payoff is well worth it.
Source:
seo4google
seo training india
Wednesday, February 6, 2008
Sunday, February 3, 2008
How to Effectively Choose Your Web Site`s Keywords For Best-Seo Rankings
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Part - 1
If you're serious about trying to land tons of free traffic via search engines then choosing keywords is going to have to be a serious investment for your business. In part one of this two part series, I am going to show you how to go about choosing keywords. In part two, I am going to show you how to use your keywords on your Web site.
Source: seochat
Part - 1
If you're serious about trying to land tons of free traffic via search engines then choosing keywords is going to have to be a serious investment for your business. In part one of this two part series, I am going to show you how to go about choosing keywords. In part two, I am going to show you how to use your keywords on your Web site.
Whether you plan to do it yourself or hire a professional, I'm sure you will find that once you are done reading the series you will have a better understanding of how to better target search engines while keeping your visitors happy.
The Importance of Keyword Selection
A common question many people ask is "What keywords should I be targeting for my site?" It is an excellent question to ask because choosing the keywords that you put on your Web site should not be taken lightly. Keyword selection should be considered a major part of your total marketing strategy.
The words that you put on your Web site are eventually going to be indexed by the search engines, unless there is something preventing a spider from crawling your Web site. The textual content on your Web pages is how search engines will classify your Web site and how people will find your Web site when using a search engine.
The most basic idea behind selecting the right keyword is choosing keywords for which people are actually searching. It is important to think like your target audience and not to think like an expert or someone well versed in your profession. Let's say I have a Web site for a ski resort. Now, I would not target the keywords "ski" or "snowboard." These terms are far too generalized and will have a ton of competing sites.
We are targeting people who want to go skiing. If a term is too general then you will have visitors who are looking for anything related to skiing and snowboarding, not visitors specifically looking to go skiing. People who are looking to go skiing are not typing those keywords in the search box. The type of people who are likely to come to your resort will be searching with keywords that look more like these: "ski resorts," "discount ski vacations" or even select localized terms like "Colorado ski resorts."
You also would not optimize a Web page for a single keyword like "doctor." With all the specialized areas in the medical industry you want to target people searching for specific doctors or specific health problems.
You can apply this idea to any business if you derive your keyword list from the various products or services you offer. If you sell a specific line of a product, or sell a particular manufacturer's product you may find that people are searching for those terms more than generalized terms. Some specific examples of choosing keywords from a specific line or manufacturer are "Dell laptop computers" or "Harry Winston jewelry."
Source: seochat
Easy way to indexed by Google search engine within 48 hours
This is basic SEO stuff, but thought i’ll mention it here, cos i see “SEO”s on certain forums claim doing it the wrong way.
Getting indexed in Google is one of the basic steps to your SEO jeourney.
But why Google? Why not Yahoo and MSN?
- Yahoo doesn’t award page ranks.
- Yahoo is not Google.
Okay silly reasons there, but i know you’ll agree with me that getting your blog/site optimised with Google is what all of us are working at day and night.
And when you have a new site, is it really possible to get indexed by Google in 24-48 hours? Yes possible.
Getting indexed by Google means basically getting into their directory - introducing your site to Google by that one first hand shake.
You may already be knowing that adding your url to Google is the easiest way to do it. Google recommends it too and then who challenges?Google gives you the option of submitting your url to it, so that the next day you can get listed on it’s search for a particular term(keyword).
Well, this isn’t actually the best way to do it.Sure it’s one of the easiest ways. To submit your url and wait for Google ti index it but not necessarily the BEST one.
As google says - there is no guarantee the submission will be done in this method. My idea is that if you are a wise SEO, then you don’t go for guaranteeless options/services. There are many such services ironically. But being smart is to get around these and find the smart way through.So my recommendation is NEVER add your url to Google by submitting your site.
Why? Think of it this way.When you meet someone, is it better that your common friend introduces you to him or you beg for his attention?
Definitely the first one right? If you have a common friend, he’ll introduce you to the person - because your friend is his friend and there is the trust factor that comes in.
Similarly, to get introduced to Google, don’t beg for it’s attention(by submitting your url and waiting for a guaranteeless possibility) but ask your friend who knows google well to introduce you to it. In simple words - Get a link from already indexed site to yours. And i guarantee Quality indexing!
Here are the advantages of Quality Indexing.
- You will get indexed to googles directory as it will follow to your site/blog from the link - this is weighed more.
- You get automatically linked once when a google robot follows the link - no desperate wait.
- Guarantee results in less time.
How to get incoming links to a new site/blog
Remember for a new website, getting a link from a PR2 or PR3 site wouldn’t be a problem.Just ask someone.Write an email,shout on forums etc.It may sound a bit awkward, but remember - only a crying baby get’s the milk.
I recall that my first link to this blog was from Lyzazel’s blog. Today his blog is at PR2 while i’m at PR4.So today i’m linking back to him(Lyzazel) and i’m grateful to him.(See blogroll)
If you are unlucky just join the list of those forums that help you add a signature link to your profile.(http://www.forums.digitalpoint.com, http://indian-webmasters.com)
Another way is to buy links - this is the expensive way so it’s upto you to take up.You may buy incoming links from www.linkbrokers.com or www.text-link-ads.com or www.linkadage.com.
But make sure that you don’t submit your url to google, as it will not give you this advantage of more PR. Sure it will get you indexed in 3-4 days but for the next google update, if google finds that it’s “friend” introduced you to it (through a link) - then you are likely to get a higher PR.
Saturday, February 2, 2008
Top Ten Organic SEO Myths
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SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction.
For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that's not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did.
Mixing up cause and effect is one of the most common things new SEOs do. If it were affecting only their own work, it wouldn't be so bad, but unfortunately, the clueless often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new myths. It's always interesting to see how people are so willing to believe anything they have read or heard without ever checking it out for themselves.
Here are 10 of the most common organic-SEO myths:
Myth 1: You should submit your URLs to search engines. This may have helped once upon a time, but it's been at least 5 or 6 years since that's been necessary.
Myth 2: You need a Google Sitemap. If your site was built correctly, i.e., it's crawler-friendly, you certainly don't need a Google Sitemap. It won't hurt you to have one, and you may be interested in Google's other Webmaster Central Tools, but having a Google Sitemap isn't going to get you ranked better.
Myth 3: You need to update your site frequently. Frequent updates to your pages may increase the search engine crawl rate, but it won't increase your rankings. If your site doesn't need to change, don't change it just because you think the search engines will like it better. They won't. In fact, some of the highest ranking sites in Google haven't been touched in years.
Myth 4: PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down; the other half believe they will bring them up. That alone should tell you that neither is true!
Myth 5: Your site will be banned if you ignore Google's guidelines. There's nothing in Google's webmaster guidelines that isn't common sense. You can read them if you'd like, but it's not mandatory in order to be an SEO. Just don't do anything strictly for search engines that you wouldn't do anyway, and you'll be fine. That said, the Google guidelines are much better than they used to be, and may even provide you with a few good tidbits of advice.
Myth 6: Your site will be banned if you buy links. This one does have some roots in reality, as Google (specifically Matt Cutts) likes to scare people about this. They rightly don't want to count paid links as votes for a page if they can figure out that they are paid, but they often can't. Even if they do figure it out, they simply won't count them. It would be foolish of them to ban entire sites because they buy advertising on other sites.
Myth 7: H1 (or any header tags) must be used for high rankings. There's very little (if any) evidence to suggest that keywords in H tags actually affect rankings, yet this myth continues to proliferate. My own tests don't seem to show them making a difference, although it's difficult to know for sure. Use H tags if it works with your design or content management system, and don't if it doesn't. It's doubtful you'll find it makes a difference one way or the other.
Myth 8: Words in your meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were NOT already on the page, not the opposite! Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.
Myth 9: SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late '90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimal number. It's simply a good amount to be able to write a nice page of marketing copy that can be optimized for 3-5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need to use to say what you need to say.
Myth 10: You need to optimize for the long tail. No, you don't. By their very nature, long-tail keyword phrases are uncompetitive; meaning that not many pages are using those words, and not that many people are searching for them in the engines. Because of this, ranking for long-tail keywords is easy...simply include them somewhere in a blog post or an article, and you'll rank for them. But that's not optimization.
Before you go spreading these myths or any other SEO info that you believe is true, test it many times on many sites. Even if it appears to work, keep in mind that it may not always work, or that there could be other factors involved.
source:
searchengineland
SEO myths get crazier every year. Some are based partially in reality, and others have spread because it's often difficult to prove what particular SEO action caused a resulting search engine reaction.
For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that's not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did.
Mixing up cause and effect is one of the most common things new SEOs do. If it were affecting only their own work, it wouldn't be so bad, but unfortunately, the clueless often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new myths. It's always interesting to see how people are so willing to believe anything they have read or heard without ever checking it out for themselves.
Here are 10 of the most common organic-SEO myths:
Myth 1: You should submit your URLs to search engines. This may have helped once upon a time, but it's been at least 5 or 6 years since that's been necessary.
Myth 2: You need a Google Sitemap. If your site was built correctly, i.e., it's crawler-friendly, you certainly don't need a Google Sitemap. It won't hurt you to have one, and you may be interested in Google's other Webmaster Central Tools, but having a Google Sitemap isn't going to get you ranked better.
Myth 3: You need to update your site frequently. Frequent updates to your pages may increase the search engine crawl rate, but it won't increase your rankings. If your site doesn't need to change, don't change it just because you think the search engines will like it better. They won't. In fact, some of the highest ranking sites in Google haven't been touched in years.
Myth 4: PPC ads will help/hurt rankings. This one is funny to me because about half the people who think that running Google AdWords will affect their organic rankings believe that they will bring them down; the other half believe they will bring them up. That alone should tell you that neither is true!
Myth 5: Your site will be banned if you ignore Google's guidelines. There's nothing in Google's webmaster guidelines that isn't common sense. You can read them if you'd like, but it's not mandatory in order to be an SEO. Just don't do anything strictly for search engines that you wouldn't do anyway, and you'll be fine. That said, the Google guidelines are much better than they used to be, and may even provide you with a few good tidbits of advice.
Myth 6: Your site will be banned if you buy links. This one does have some roots in reality, as Google (specifically Matt Cutts) likes to scare people about this. They rightly don't want to count paid links as votes for a page if they can figure out that they are paid, but they often can't. Even if they do figure it out, they simply won't count them. It would be foolish of them to ban entire sites because they buy advertising on other sites.
Myth 7: H1 (or any header tags) must be used for high rankings. There's very little (if any) evidence to suggest that keywords in H tags actually affect rankings, yet this myth continues to proliferate. My own tests don't seem to show them making a difference, although it's difficult to know for sure. Use H tags if it works with your design or content management system, and don't if it doesn't. It's doubtful you'll find it makes a difference one way or the other.
Myth 8: Words in your meta keyword tag have to be used on the page. I used to spread this silly myth myself many years ago. The truth is that the Meta keyword tag was actually designed to be used for keywords that were NOT already on the page, not the opposite! Since this tag is ignored by Google and used only for uncommon words in Yahoo, it makes little difference at this point anyway.
Myth 9: SEO copy must be 250 words in length. This one is interesting to me because I am actually the one who made up the 250 number back in the late '90s. However, I never said that 250 was the exact number of words you should use, nor did I say it was an optimal number. It's simply a good amount to be able to write a nice page of marketing copy that can be optimized for 3-5 keyword phrases. Shorter copy ranks just as well, as does longer copy. Use as many or as few words as you need to use to say what you need to say.
Myth 10: You need to optimize for the long tail. No, you don't. By their very nature, long-tail keyword phrases are uncompetitive; meaning that not many pages are using those words, and not that many people are searching for them in the engines. Because of this, ranking for long-tail keywords is easy...simply include them somewhere in a blog post or an article, and you'll rank for them. But that's not optimization.
Before you go spreading these myths or any other SEO info that you believe is true, test it many times on many sites. Even if it appears to work, keep in mind that it may not always work, or that there could be other factors involved.
source:
searchengineland
Social Media Marketing: The New SEO?
Fall is the time of year when we start to look at where search marketing is heading. Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future.
To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your target audience, giving you the ability to virally market your website through the "buzz" that can be created. When something interesting, cool, or unique is being talked about in "all the right places," it can certainly provide a boost in website traffic.
We search marketers as a group hang out in numerous online and offline communities where it's easy to promote our own products and services, yet I can't help wondering if our view of Web marketing is skewed because of this. Are potential B2B clients and even B2C customers spending time at Digg? Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves? And what about other industries? Is there a Sphinn equivalent for developers of product lifecycle management software? Are there groups of people online comparing the various brands of auto parts? Are there really people seeking out articles on these topics?
Perhaps. And if so, we'd be remiss not to promote our clients' websites in those spaces. But is this search marketing? Or is it simply online marketing? Arguably, it becomes search marketing when it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign. True link popularity comes from having something worth linking to, not something you've asked your insulated group of cronies to link to.
Certainly, the boost in direct traffic that a site can gain when it is being discussed in all the right places online is not to be taken lightly--and that alone is reason enough to try to be found in all the right places. Yet how much of that traffic actually converts into anything good, and how much does it help your organic search rankings? More importantly, how does it increase your bottom line?
For instance, I've written a few articles that received upwards of 1,000 visitors a day from StumbleUpon alone. The spike in traffic was nice, and the slight increase in newsletter subscribers was certainly welcome, but for the most part, those StumbleUpon visitors spent just a few minutes on our site, and only a small percentage signed up for our free newsletter. None of them were interested in using our services. They read the article and then stumbled their way to the next site of potential interest.
Isn't participation in social media really just preaching to the choir? You reach your peers, not the people who will buy your product or service. Sure, it's a nice ego stroke to have others in your industry tell you how cool you are, and there's something to be said for building credibility within your own community. I'm certainly not knocking that, and have built my own credibility via various online communities in which I've participated over the past decade.
But how does it sell your products and services? Do you gain customers and sales from your social media marketing and/or your participation in social networks? Does it increase your rankings for the keyword phrases your actual target audience is typing into the search engines? If your business model is dependent upon traffic for traffic's sake, or on how many ad impressions your site generates, then there's an obvious value. But if you sell a product or a service—then not so much.
My fear with all the hype about social media marketing is that people new to search marketing will believe it's what SEO demands and what SEO is all about.
It isn't. Not by a long shot.
Social media marketing is a great addition to any traditional SEO work that you do, but it's not a substitute. It's more akin to hiring a PR firm once you've launched your already-SEO'd website. On-page SEO is definitely not as sexy as social media marketing, but it is still the most important investment in your website that you can make. Period.
So, go to all your social media conferences, and Digg your way to increased traffic. But first learn exactly whom your target audience is, what they're searching for in the search engines, and how your website can solve their problems. Then, make sure your website does exactly that. All the social media buzz and traffic won't amount to anything if your target audience isn't already part of the online conversation.
Be sure to have your own house in order before you give social media marketing a try, and don't be surprised if it doesn't actually provide you with the ROI you hoped it would. In most cases it will depend on whom your target audience is, where they hang out, the types of services or products you offer, and whether your website truly provides people with what they're looking for.
Getting back to SEO basics, i.e., creating a crawler-friendly website that is built around the keyword phrases people use at the search engines to find what you offer, is the first and most important thing you can do for your website and your business. Yeah, it's not as fun and exciting as social media marketing, but skip this step at your own peril!
source: searchengineland
To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your target audience, giving you the ability to virally market your website through the "buzz" that can be created. When something interesting, cool, or unique is being talked about in "all the right places," it can certainly provide a boost in website traffic.
We search marketers as a group hang out in numerous online and offline communities where it's easy to promote our own products and services, yet I can't help wondering if our view of Web marketing is skewed because of this. Are potential B2B clients and even B2C customers spending time at Digg? Do they attend SEM conferences in order to hire a company, or are they just trying to learn to do it themselves? And what about other industries? Is there a Sphinn equivalent for developers of product lifecycle management software? Are there groups of people online comparing the various brands of auto parts? Are there really people seeking out articles on these topics?
Perhaps. And if so, we'd be remiss not to promote our clients' websites in those spaces. But is this search marketing? Or is it simply online marketing? Arguably, it becomes search marketing when it increases link popularity, but surely that should be the secondary goal of this type of marketing campaign. True link popularity comes from having something worth linking to, not something you've asked your insulated group of cronies to link to.
Certainly, the boost in direct traffic that a site can gain when it is being discussed in all the right places online is not to be taken lightly--and that alone is reason enough to try to be found in all the right places. Yet how much of that traffic actually converts into anything good, and how much does it help your organic search rankings? More importantly, how does it increase your bottom line?
For instance, I've written a few articles that received upwards of 1,000 visitors a day from StumbleUpon alone. The spike in traffic was nice, and the slight increase in newsletter subscribers was certainly welcome, but for the most part, those StumbleUpon visitors spent just a few minutes on our site, and only a small percentage signed up for our free newsletter. None of them were interested in using our services. They read the article and then stumbled their way to the next site of potential interest.
Isn't participation in social media really just preaching to the choir? You reach your peers, not the people who will buy your product or service. Sure, it's a nice ego stroke to have others in your industry tell you how cool you are, and there's something to be said for building credibility within your own community. I'm certainly not knocking that, and have built my own credibility via various online communities in which I've participated over the past decade.
But how does it sell your products and services? Do you gain customers and sales from your social media marketing and/or your participation in social networks? Does it increase your rankings for the keyword phrases your actual target audience is typing into the search engines? If your business model is dependent upon traffic for traffic's sake, or on how many ad impressions your site generates, then there's an obvious value. But if you sell a product or a service—then not so much.
My fear with all the hype about social media marketing is that people new to search marketing will believe it's what SEO demands and what SEO is all about.
It isn't. Not by a long shot.
Social media marketing is a great addition to any traditional SEO work that you do, but it's not a substitute. It's more akin to hiring a PR firm once you've launched your already-SEO'd website. On-page SEO is definitely not as sexy as social media marketing, but it is still the most important investment in your website that you can make. Period.
So, go to all your social media conferences, and Digg your way to increased traffic. But first learn exactly whom your target audience is, what they're searching for in the search engines, and how your website can solve their problems. Then, make sure your website does exactly that. All the social media buzz and traffic won't amount to anything if your target audience isn't already part of the online conversation.
Be sure to have your own house in order before you give social media marketing a try, and don't be surprised if it doesn't actually provide you with the ROI you hoped it would. In most cases it will depend on whom your target audience is, where they hang out, the types of services or products you offer, and whether your website truly provides people with what they're looking for.
Getting back to SEO basics, i.e., creating a crawler-friendly website that is built around the keyword phrases people use at the search engines to find what you offer, is the first and most important thing you can do for your website and your business. Yeah, it's not as fun and exciting as social media marketing, but skip this step at your own peril!
source: searchengineland
Search Engine Marketing and Blogging Techniques
Search engines are the web's most used means of driving traffic to websites, and knowledge of search engine marketing is essential to anybody wanting to succeed online. However, knowledge of blogging techniques is also instrumental in gaining you a high position in the search engine listings for your chosen keyword.
Sure, you can promote your site in many ways and there are more ways than a top listing on a search engine to drive traffic to your website, but there is nothing to beat a top ten listing on Google or one of the other major search engines such as Ask, Yahoo or MSN to provide you with consistent sustained traffic day after day after day.
Sure, you can promote your site in many ways and there are more ways than a top listing on a search engine to drive traffic to your website, but there is nothing to beat a top ten listing on Google or one of the other major search engines such as Ask, Yahoo or MSN to provide you with consistent sustained traffic day after day after day.
It is not difficult to get listed in a search engine, but it's not so easy to be listed in that all-important top 20 position. The top 10 is the ideal, but if you are listed on one of the first two pages of a major search engine, then the traffic will come to you. That is guaranteed. Naturally, the higher you are listed the better, and you will do an awful lot better on the first page than on the second, but if the best you can do is page three then you are going to need a lot more than search engines to help you attract business.
So what are the main essentials of search engine marketing? You have two objectives, the first being to get listed and the second to reach the top 20. It is easy, as I stated earlier, to get listed on a search engine. Many design their site, submit it to Google and then wait for the Google Dance, when Google carries out its World Wide Web search for websites.
Forget that: do not submit your site to Google or any of the other search engines because that can delay your listing. Instead do one of two things. The best is to write a few articles on the topic of your website and submit them to the top article directories. If you can't write, or if English is not your main language, then use an article ghostwriter. There are plenty people online offering article services at good rates.
Google and the rest frequently visit the higher ranked article directories and will pick up on the link to your website in your 'author's resource', or bio. When they find your site, you get listed, and that can happen in less than 24 hours. That is the main way, but the other is blogs. Add a blog to your site, and it will soon be listed. Google, especially, likes blogs, particularly if it is a Blogger blog, since Blogger is owned by Google. You are virtually guaranteed a listing. If you are not too keen on Blogger, you can switch once your site has been listed. Wordpress is arguably the most versatile blogging software available at the moment, especially if you are running it from your own web space.
Once you are listed, you can improve your position by optimizing each website page for the topic of that page. Don't forget that search engines list each page separately, and so each page should be optimized separately. However, you should initially focus on your index page, since it is that page which almost invariably gets listed highest. Once your site does have a reasonably high listing, it is possible that another page could get listed higher than your index page, although this is not generally the case.
You can then post a blog on the topic of the page and add new postings on a regular basis. You should also include a link to your blog from your web pages and a link on your blog sidebar to your website. This will enhance the probability of your home web page being listed, as it also will your blog, since your blog can also be listed on Google and other search engines.
There are some simple things that you can do to make your index page more attractive to the search engines. Bear in mind that your listing is for one search term only, as used by someone seeking information related to the topic of your page. You can receive another listing for another search term (or keyword) on a different index. So, what you must do is to determine the best keyword for which to optimize your index page.
Once you have decided that, include it in the title of your page and place the title in 'title' tags. Try to make the title a bit longer than your keyword, so if your keyword is, say, 'lock design', make the title 'The History of Lock Design', for example. The main heading for the page need not be the same, but should also contain your keyword. A good heading, for example, would be 'Lock Design from the 18th Century'. Place that in H1 tags to tell the search engine algorithm that the heading contains important text relating to your web page.
In order to accentuate the fact the 'lock design' is an important term in your web page, use it in the first 100 characters and again in the last paragraph of the page. You can also use it once for every 300 words if you want, but don't overuse it. Use plenty of words that relate to the term, in order that the algorithm used to determine the relevance of your page can decide what the actual subject is. Hence, in the example used, it is still not clear if the locks referred to are canal locks or security locks. You should make that clear in the syntax of the page.
For example, your title could be changed to 'Canal Lock Design from the 18th Century', and you could make lots of reference to canals, barges, longboats, plan, construction, locks and design. These words will make it clear to the statistical mathematical formula that makes up the LSI (latent semantic indexing) algorithm that determines the meaning of the words used on your page, and determines that the page is about canal locks and not locks and keys.
There are many other ways in which you can optimize your web page to make it more relevant to the search term, and the more relevant the search engine deems it, then the higher the listing in the index for that specific keyword. Blogging can enhance the effect of your SEO, and not only improve your listing position, but also be listed itself, thus providing even more traffic to your website.
Search engine marketing involves a good knowledge of search engines and how they work, but if you get it right then the rewards can be very high in terms of traffic highly targeted to your product. The problem is, unless you know how, or have the right advice from people who know what they are talking about rather than trying to sell you a service, then it takes a long time to learn.
Thursday, January 10, 2008
Tips to Building Your Self Confidence, boosting self confidence, self confidence help, tips for inner self confidence, how to build self confidence.
Tips to Building Your Self Confidence:
To have self confidence requires you to have a strong and positive self image, and your self-image is the picture and feelings we have about yourself in your mind. It's how you think and feel about yourself.
Another way to understand self-image is in regards to what is the "real" you and what is the "ideal" you. The real you is what you are today - but the ideal you is where you want to get to - your dreams, goals and aspirations.
The "real" you may feel anxious about your future, not sure of how you're really going to get on in life - but the "ideal" you is confident, self assured and successful (and probably wealthy too).
Problems with self confidence happen when you strive way too hard to catch up with your ideal self image. Your self confidence begins to dwindle as you find it harder and harder to achieve your ideals, and stress starts to creep in making it even more difficult to reach your goals.
However, your self image may not necessarily be totally accurate - believe it or not you already have a lot of good things going for you - it's just that you've been concentrating too hard on improving the bad things that you forgot all the great things about you.
Ways To Build Self Confidence:
So here's a few tips you'll hopefully find useful in boosting your self confidence:
1. Your self image is your mental picture of yourself - although it's a powerful perception of yourself, it's still in your head - so you can change it whenever you wish to something more powerful. This is never easy I know, but there's a great resource at the end of this article to help you - and it's free.
2. Your self image is structured based on how you behave around others - actors know and are aware of this - whenever they have to play a sad or depressed role, pretty soon they start to feel sad and depressed themselves, so they have special techniques they use to get them back to happy as soon as they finish filming. So whenever you feel sad or depressed or anxious, think about something that makes you happy and turn that feeling around instantly.
3. Probably the best tip I can give you, and the easiest, to get out of a bad feeling, is simply to sit down for 5 minutes, get comfortable and take some very deep breathes. This technique is very simple but very effective - it oxygenates your entire body and helps you relax - driving out those negative emotions. The Magic Hats I mention below teaches you the exact way to use deep breathing to great effect.
4. If you're struggling to reach your big goals and are getting disheartened, break them down in to several smaller goals that you feel are easier and quicker to accomplish. Achieving a goal, no matter how small, is a great self confidence booster.
5. Take some form of regular exercise - even if it's just a 15 minute walk round the block every day. Exercise releases "feel good" chemicals in your brain which boosts your spirit and helps pick up your self confidence too.
Tips to Building Your Self Confidence, boosting self confidence, self confidence help, tips for inner self confidence, how to build self confidence.
To have self confidence requires you to have a strong and positive self image, and your self-image is the picture and feelings we have about yourself in your mind. It's how you think and feel about yourself.
Another way to understand self-image is in regards to what is the "real" you and what is the "ideal" you. The real you is what you are today - but the ideal you is where you want to get to - your dreams, goals and aspirations.
The "real" you may feel anxious about your future, not sure of how you're really going to get on in life - but the "ideal" you is confident, self assured and successful (and probably wealthy too).
Problems with self confidence happen when you strive way too hard to catch up with your ideal self image. Your self confidence begins to dwindle as you find it harder and harder to achieve your ideals, and stress starts to creep in making it even more difficult to reach your goals.
However, your self image may not necessarily be totally accurate - believe it or not you already have a lot of good things going for you - it's just that you've been concentrating too hard on improving the bad things that you forgot all the great things about you.
Ways To Build Self Confidence:
So here's a few tips you'll hopefully find useful in boosting your self confidence:
1. Your self image is your mental picture of yourself - although it's a powerful perception of yourself, it's still in your head - so you can change it whenever you wish to something more powerful. This is never easy I know, but there's a great resource at the end of this article to help you - and it's free.
2. Your self image is structured based on how you behave around others - actors know and are aware of this - whenever they have to play a sad or depressed role, pretty soon they start to feel sad and depressed themselves, so they have special techniques they use to get them back to happy as soon as they finish filming. So whenever you feel sad or depressed or anxious, think about something that makes you happy and turn that feeling around instantly.
3. Probably the best tip I can give you, and the easiest, to get out of a bad feeling, is simply to sit down for 5 minutes, get comfortable and take some very deep breathes. This technique is very simple but very effective - it oxygenates your entire body and helps you relax - driving out those negative emotions. The Magic Hats I mention below teaches you the exact way to use deep breathing to great effect.
4. If you're struggling to reach your big goals and are getting disheartened, break them down in to several smaller goals that you feel are easier and quicker to accomplish. Achieving a goal, no matter how small, is a great self confidence booster.
5. Take some form of regular exercise - even if it's just a 15 minute walk round the block every day. Exercise releases "feel good" chemicals in your brain which boosts your spirit and helps pick up your self confidence too.
Tips to Building Your Self Confidence, boosting self confidence, self confidence help, tips for inner self confidence, how to build self confidence.
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